[video width="2560" height="1440" mp4="http://en.xiwangworld.com/wp-content/uploads/2024/01/2024011801583510.mp4"][/video] Setting off for places where the wind blows The TV drama "Meet Yourself" once again astonishes viewers in front of their television screens with the beauty of Dali in Yunnan. Living in the concrete jungles of cities, an increasing number of people yearn to venture outdoors, reconnect with nature, relax their minds, and experience the beauty of the great outdoors, breathing in the natural rhythm of the wind during outdoor activities. Outdoor sports have become not only a new way of life but also a trend and fashion. On October 24th, the National Development and Reform Commission, along with the General Administration of Sport, the Ministry of Natural Resources, the Ministry of Water Resources, the National Forestry and Grassland Administration, and other departments, issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Enhancing Service Upgrades (2023-2025)" (hereinafter referred to as the "Action Plan"). The plan outlines 28 concrete and high-quality measures in six areas, providing precise and efficient policy support for the high-quality development of outdoor sports. From October 27th to 29th, the 2023 China Outdoor Sports Industry Conference with the theme "Outdoor New Life, Consumption New Momentum" grandly opened in the…

Xi Wang, as the official partner of the Chinese Fencing Association, warmly congratulates the members of the Chinese national fencing team on their outstanding performance at the Hangzhou Asian Games! Among them, Asian Games women's foil fencer Huang Qianqian won the first gold for the Chinese fencing team at this Asian Games; Xi Wang brand ambassador Chen Qingyuan clinched a gold medal in the women's foil team event; and Xi Wang brand ambassador Sun Yiwen led the women's sabre team to win a bronze medal. The Chinese women's foil team reached the top of the Asian Games after 29 years, with the last victory occurring at the 1994 Hiroshima Asian Games. The Chinese team clinched the gold medal in the Asian Games women's foil team event. The Chinese fencing team sent 24 athletes to participate in all 12 events, winning a total of 8 medals, including 2 golds. Notably, both of China's gold medals in fencing were secured by the women's foil team, breaking the "gold medal drought" for women's foil at the Asian Games that lasted for over 20 years. Photo: Chinese women's foil team members with coach Lei Sheng (Source: Lei Sheng's personal Weibo) Women's individual foil final…

July 27, 2023 Recently, the three-day 2023 "Xi Wang Cup" Tour of Huangshan International Road Cycling Race ended on July 23 in Huangshan City. This event included professional races and a mass cycling tour. The professional race consisted of three stages with a total distance of 362 kilometers, passing through famous landscapes such as the ancient city of Huizhou, Huangshan Scenic Area and Xin'an River, attracting 18 teams from 28 countries and regions. Domestic mainstream media such as Xinhua News Agency, People's Daily, CCTV, CCTV-5 Sports Channel, China Sports News, State Sports General Administration website, Anhui News Network and other domestic mainstream media have focused on it and launched relevant reports in multiple dimensions, in multiple forms, and in an all-round way. [video width="1920" height="1080" mp4="http://en.xiwangworld.com/wp-content/uploads/2023/12/2023121907294382.mp4"][/video] The event included professional races and a mass cycling tour. The professional race had three stages, including a 2-day road race and a 1-day city circuit race, covering a total distance of 362 kilometers, traversing famous landscapes such as Huizhou Ancient City, Huangshan Scenic Area, and Xin'an River, attracting 18 teams from 28 countries and regions. The first stage started from Huizhou Ancient City in Shexian County, traversing natural scenic areas such as Tangmo, Lingshan, along Fengle Lake,…

June 21, 2023 Recently, the 2023 Giro d'Italia RIDE LIKE A PRO Yangtze River Delta Open Race concluded successfully in the Qingpu District of Shanghai. Shanghai paid high attention and provided strong support for the event. Xi Wang brand ambassador, world champion, and cyclist Zhong Tianshi were invited to attend the opening ceremony and promote the competition. Competing on the same stage were 3,500 participants from over 20 countries and regions. Among them, the Giant-Shanghai Rapid Ruiyue Racing Team, sponsored by Xi Wang, achieved victory in the Team Time Trial (TTT), while the Shanghai Lunyu Cycling Club secured third place in the Men's Masters category and Women's Open category.   To meet the diverse participation needs of different age groups and integrate more cycling enthusiasts into the event ecosystem, the Giro d'Italia Ride Like A Pro Yangtze River Delta Open Race featured five categories: Masters, Open, Youth, Family Fun Ride, and Team Time Trial. This allowed professional riders and cycling enthusiasts to not only experience top-tier international event services and atmosphere but also enjoy the thrill of sports in short-distance circuit cycling. Behind this initiative is a true reflection of the resurgence of domestic cycling as a trend. According to data…

On May 30th, the second Shaanxi Expressway Car Owners Tourism Season, "Fall in Love with Highways, Explore the Three Qin Regions," co-hosted by the Shaanxi Provincial Department of Culture and Tourism, the Shaanxi Provincial Department of Transportation, and Shaanxi Transport Holding Group Co., Ltd., kicked off at the Ziwu Service Area of the expressway in Xi'an. Xu Mingfei, Vice Governor of the Provincial Government, attended the event and announced the launch of the car owners tourism season. Xie Yang, Deputy Director of the Provincial Government General Office, attended the event. Gao Yang, Secretary of the Party Leadership Group and Director of the Provincial Department of Culture and Tourism, Wei Hua, Secretary of the Party Leadership Group and Director of the Provincial Department of Transportation, Kong Qingxue, deputy secretary of the Party Committee, director and general manager of Shaanxi Transportation Holding Group, attended the event and delivered a speech respectively. This event, covering a road network of 6,476 kilometers in Shaanxi Province, links 103 service areas in multiple cities and adjacent tourist attractions. Through the new model of "benefiting car owners and promoting tourism," it unleashes economic vitality along Shaanxi expressways, promotes the integrated development of tourism resources in various cities, and leads…

On May 28th, the long-awaited Giant cycling event set off again in the beautiful "First Overseas Chinese Hometown" - Taishan. Riding along, the participants raced against the wind, starting from the significant filming location of the drama "Knockout" - Meijia Courtyard. They sped along the Datong River, zoomed past the Phoenix Gorge, past through the Southeast Asian-style village, and ultimately completed a perfect loop at Meijia Courtyard. Xi Wang, the sports nutrition drink under O.R.G. Technology, served as a sponsor for this event, providing full support to Giant cycling enthusiasts for their "Thrilling Ride in Taishan." Energize with Xi Wang - A Bike Enthusiast's Companion Xi Wang, the first sports nutrition drink launched after the collaboration between O.R.G. and China Sports Industry Group, inherently carries the genes of athleticism. Since its introduction, it has actively sponsored and supported mass sports events, continuously fueling the "energy cosmos" with Xi Wang on sports fields. Thrilling Ride in the Overseas Chinese Hometown - Scenic Cycling Journey The cycling route for this event covered a total of 122 kilometers. Starting from the recently popular Meijia Courtyard in Taishan, the route passed through Datong Bridge, Phoenix Gorge, Longwen Old Village, Windmill Mountain, Southeast Asian-style Village, and finally completed the full loop at…

Recently, the "Wang Hou Jiang Xiang Basketball Tournament," hosted by Tengyu Sports and sponsored by Xi Wang, successfully concluded. As the sponsoring partner of this basketball tournament, Xi Wang witnessed the intense competition throughout the matches and consistently provided energy support to the players. [video width="1920" height="1080" mp4="http://en.xiwangworld.com/wp-content/uploads/2024/01/2024011802590485.mp4"][/video] Sponsoring basketball events is another testament to Xi Wang's support for the development of domestic basketball. According to the "China Basketball Movement Development Report" released by the Chinese Basketball Association in 2021, there are 125 million basketball enthusiasts in China, with 76.1 million considered core participants. Among the three major sports (soccer, basketball, volleyball), basketball is chosen as the primary sports skill by 74.9% of the population. When parents select sports skills for their children, basketball accounts for a staggering 93.6%, and 96.6% of adolescents choose to play basketball themselves. In the Chinese sports industry, basketball has become the most widely embraced national sports activity, particularly popular among the youth. In the promotion of basketball among teenagers, the involvement of parents can inspire greater possibilities for the future of Chinese basketball and, more broadly, Chinese sports. Xi Wang's brand attributes align seamlessly with the sport of basketball. Endurance plays a crucial role…

Recently, the 2023 Guangzhou Youth Taekwondo Open Challenge, and the 1st Open Tournament of Youth Taekwondo in Zengcheng District, known as the "Saibao Cup," was successfully concluded, co-hosted by the Guangzhou Youth Taekwondo Association and the Zengcheng District Youth Sports and Art Federation. Throughout the event, Xi Wang provided sports nutrition drinks, offering energy support to the youth who exerted themselves on the competition stage. The strength of the nation lies in the strength of its youth. As the nation increasingly prioritizes the physical health of young people, various sports initiatives for youth have experienced unprecedented and vigorous growth.   Taekwondo was officially included in the "Physical Education Skills of Primary, Middle, and High School Students" by the Ministry of Education in 2019, marking it as a key development and cultivation project in the national sports industry.   Founded on the martial arts spirit of "beginning and ending with courtesy," Taekwondo is beneficial for enhancing the physical fitness and refining the willpower of young individuals. As the designated sports nutrition drink for the event, Xi Wang relies on the professional support from the China Sports Industry for athletes, delving into various sports venues such as gyms, arenas, cycling clubs, outdoor sports,…