July 27, 2023
Recently, the three-day 2023 "Xi Wang Cup" Tour of Huangshan International Road Cycling Race ended on July 23 in Huangshan City. This event included professional races and a mass cycling tour. The professional race consisted of three stages with a total distance of 362 kilometers, passing through famous landscapes such as the ancient city of Huizhou, Huangshan Scenic Area and Xin'an River, attracting 18 teams from 28 countries and regions. Domestic mainstream media such as Xinhua News Agency, People's Daily, CCTV, CCTV-5 Sports Channel, China Sports News, State Sports General Administration website, Anhui News Network and other domestic mainstream media have focused on it and launched relevant reports in multiple dimensions, in multiple forms, and in an all-round way.
The event included professional races and a mass cycling tour. The professional race had three stages, including a 2-day road race and a 1-day city circuit race, covering a total distance of 362 kilometers, traversing famous landscapes such as Huizhou Ancient City, Huangshan Scenic Area, and Xin'an River, attracting 18 teams from 28 countries and regions.
The first stage started from Huizhou Ancient City in Shexian County, traversing natural scenic areas such as Tangmo, Lingshan, along Fengle Lake, with the finish line at Huangshan District Government Square. The total distance was 118.1 kilometers, with 2 intermediate sprint points and 2 climbing points.
After more than two hours of intense competition, Jiang Zhihui from the Li-Ning Star CyclingTeam won the first stage with a time of 2 hours, 46 minutes, and 31 seconds. Terrio Julian from the China Huaxing Racing Team secured the second place, and Lelliano Christiano from the Hengxiang Cycling Team claimed the third place in this stage.
The second stage started from Huangshan District Government Square, passing through various famous scenic areas such as Shilishan, Taiping Lake, Hongcun, and finally reaching Yi County, renowned as the "Chinese painting-like countryside." The racecourse featured intangible cultural heritage and ecology, showcasing beautiful natural landscapes and cultural features. The picturesque and beautiful scenery along the route greatly enhanced the race's viewing experience.
The third stage not only served as the battleground for professional riders but also as the stage for cycling enthusiasts. Under the leadership of Huangshan City's Deputy Secretary of the Municipal Party Committee and Acting Mayor, He Yi, 435 cycling enthusiasts from across the country embarked on an experiential journey on the professional racecourse. At 10 o'clock, with the sound of the starting signal, the riders officially began the city circuit race. Accelerating, overtaking, and breaking through in the beautiful city scenery, they fully interpreted the combination of "strength and beauty." The riders who raced by instantly ignited the enthusiasm of the onlookers, with cycling enthusiasts around cheering and shouting to support the riders.
The daily ride of nearly a hundred kilometers posed higher demands on the riders' stamina. As the official sponsor of the event, Xi Wang provided timely and reliable energy replenishment and logistical support to ensure that the riders could perform at their best during the competition.
"Boost your endurance with Xi Wang for long-lasting stamina" – this brand characteristic creates a strong connection between Xi Wang and the cycling scene.
On one hand, Xi Wang can quickly replenish the riders' energy and stamina; on the other hand, the brand tone presented by Xi Wang naturally aligns with the spirit of sportsmanship. This has earned Xi Wang unanimous recognition from several professional teams, including the Giant Cycling Team.
In recent years, the popularity of cycling events has been gradually rising. Leveraging the influence of the 2023 "Xi Wang Cup" Huangshan International Road Cycling Race, Xi Wang will not only showcase a differentiated brand positioning to consumers but also further enhance its brand influence.
In the future, Xi Wang will continue to use professional sports as a link, writing a new chapter in the deep integration and development of Xi Wang with the sports industry, contributing to the sustained and healthy development of China's sports industry!