Official Designation! Xi Wang Escorts Shaanxi Expressway Car Owners Tourism Season

On May 30th, the second Shaanxi Expressway Car Owners Tourism Season, "Fall in Love with Highways, Explore the Three Qin Regions," co-hosted by the Shaanxi Provincial Department of Culture and Tourism, the Shaanxi Provincial Department of Transportation, and Shaanxi Transport Holding Group Co., Ltd., kicked off at the Ziwu Service Area of the expressway in Xi'an.

Xu Mingfei, Vice Governor of the Provincial Government, attended the event and announced the launch of the car owners tourism season. Xie Yang, Deputy Director of the Provincial Government General Office, attended the event. Gao Yang, Secretary of the Party Leadership Group and Director of the Provincial Department of Culture and Tourism, Wei Hua, Secretary of the Party Leadership Group and Director of the Provincial Department of Transportation, Kong Qingxue, deputy secretary of the Party Committee, director and general manager of Shaanxi Transportation Holding Group, attended the event and delivered a speech respectively.

This event, covering a road network of 6,476 kilometers in Shaanxi Province, links 103 service areas in multiple cities and adjacent tourist attractions. Through the new model of "benefiting car owners and promoting tourism," it unleashes economic vitality along Shaanxi expressways, promotes the integrated development of tourism resources in various cities, and leads car owners to new travel experiences.

Xi Wang, as the officially designated functional beverage for this grand event, not only signifies the recognition of Xi Wang's strength and product quality by the Shaanxi Provincial Department of Culture and Tourism and the Shaanxi Provincial Department of Transportation but also serves as another testament to Xi Wang's transmission of brand value concepts.

Sports nutrition beverages have a natural application in the field of car driving. It is well known that driving on the highway is a challenging test of driving skills and endurance. If the physical condition is not good, it is easy to experience fatigue while driving, affecting driving safety. Therefore, every car owner must ensure an adequate amount of sleep and proper diet, as well as the appropriate supplementation of nutritional substances to improve physical fitness before driving.

As the first endurance sports nutrition beverage, each can of Xi Wang Sports Nutrition Drink contains nutrients such as caffeine, taurine, niacin, vitamin B2, vitamin B6, vitamin B1, and vitamin B12. With the specialized endurance formula "Abundant Oxygen 2+2," it helps drivers maintain abundant energy and a good mental state.

Utilizing the endurance scenario to convey the brand's core philosophy and rapidly enhance brand awareness and influence among a vast audience, Xi Wang has successfully opened up the market and established a firm position in the fiercely competitive industry.

In future development, Xi Wang will continue to strengthen brand shaping and promotion. Through diverse marketing approaches, it aims to expand market share consistently. On the path to becoming a leading sports nutrition brand in China and globally, Xi Wang is committed to providing consumers with better and higher-quality products and services, thereby promoting the health and sustainable development of the industry!