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Xi Wang | Where the Wind Blows - 2023 China Outdoor Sports Industry Summit

2023-11-04

 

Setting off for places where the wind blows

The TV drama "Meet Yourself" once again astonishes viewers in front of their television screens with the beauty of Dali in Yunnan. Living in the concrete jungles of cities, an increasing number of people yearn to venture outdoors, reconnect with nature, relax their minds, and experience the beauty of the great outdoors, breathing in the natural rhythm of the wind during outdoor activities. Outdoor sports have become not only a new way of life but also a trend and fashion.

On October 24th, the National Development and Reform Commission, along with the General Administration of Sport, the Ministry of Natural Resources, the Ministry of Water Resources, the National Forestry and Grassland Administration, and other departments, issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Enhancing Service Upgrades (2023-2025)" (hereinafter referred to as the "Action Plan"). The plan outlines 28 concrete and high-quality measures in six areas, providing precise and efficient policy support for the high-quality development of outdoor sports. From October 27th to 29th, the 2023 China Outdoor Sports Industry Conference with the theme "Outdoor New Life, Consumption New Momentum" grandly opened in the picturesque Dali Bai Autonomous Prefecture. Five outdoor sports events took place simultaneously, featuring hiking, running, sailing, and galloping through the wind-blown landscapes...Sports in Dali, running for love!

Xi Wang, as the official and exclusive sponsor of sports beverages for this year-end summit, adorned in a striking red "battle attire," appeared in every corner of the conference and competition venues, bringing delightful taste and professional sports nutrition experience to all participants.

Embarking from Dali to open a new realm for the "Outdoor+" Industry

With a forest coverage rate of 65.51%, excellent air quality exceeding 99%, a negative oxygen ion concentration of 10,000 to 20,000 ions per cubic meter, and an average annual temperature of 16.4 degrees Celsius, Dali enjoys unique natural advantages as the host of this grand event.

The product positioning of "professional sports nutrition beverage" aligns with Xi Wang's role as the exclusive sponsor of sports beverages for this outdoor summit. Xi Wang, with its "endurance and long-lasting stamina," is a professional sports nutrition beverage suitable for the active lifestyle of Chinese people. Both in terms of product positioning and functionality, Xi Wang perfectly meets the needs of the outdoor sports consumption sector, showcasing the flourishing development of the "Outdoor+" industry.

Just as stated by Liu Ming, the Director of the Social Development Department of the National Development and Reform Commission during this special news conference: "Outdoor+" new models and formats are emerging in abundance, and consumer products are becoming increasingly diverse, highlighting the driving force of outdoor sports in the sports industry. From the foot of Cangshan to the shores of Erhai; events such as the "China Thousand Sails Race," "Dali Hiking Activity," "Clean Waters, Green Mountains China Leisure Sports Challenge (Dali Station)," "National Automobile (RV) Camping Assembly Race (Dali Station)," and "Tour of Erhai Lake Cycling Race" have provided outdoor sports enthusiasts with a platform to showcase their talents and challenge their limits. Dali, set against the backdrop of stunning scenery, accentuates the unique charm of outdoor sports. Xi Wang, with its professional formula and excellent content, supplements "full" energy for those who love outdoor sports anytime, anywhere.

Innately Dynamic Xi Wang, the "Outdoor+" Beverage Packed with Energy

As a sports beverage jointly crafted by China's leading sports industry player, China Sports Industry Group, and the top metal packaging enterprise, O.R.G. Technology, Xi Wang's inception comes with an inherent sports DNA, even reflected in the spirited rhino charging forward on its bottle. Xi Wang sports nutrition drink contains essential nutrients such as vitamin B1, B2, B6, B12, niacin (B3), and more. Vitamin B6 is a component of over 60 enzyme systems, promoting gluconeogenesis during exercise, preventing exercise-induced hypoglycemia, and enhancing aerobic endurance. Meanwhile, Xi Wang innovatively introduces the specialized research formula "Abundant Oxygen 2+2" for endurance, with nutrients like taurine, vitamin B2, vitamin B6, effectively improving oxygen supply during exercise, alleviating lipid peroxidation caused by exercise, promoting increased antioxidant enzyme activity, protecting cells, and delaying exercise-induced fatigue. Additionally, niacin in Xi Wang sports nutrition drink participates in metabolism, releasing energy, combating fatigue, accelerating body recovery, and relieving muscle soreness. Vitamin B12 facilitates metabolism, aids muscle contraction, and provides energy.

Beyond its nutritional content, Xi Wang's metal aluminum can is a noteworthy sports "tool." Unlike common formats like pull-tab cans and plastic bottles, Xi Wang boasts packaging advantages that most similar products lack.

The metal can shields nutrients from light degradation.

The slender bottle design is more convenient and comfortable to hold during physical activities. The widened bottle mouth meets the needs of athletes for large sips, and the reusable twist-on cap facilitates easy portability and storage, ensuring on-the-go energy replenishment without any hassle!

Xi Wang has been on the path for outdoor sports all along

Since its market debut, Xi Wang has actively participated in various sports competitions, making frequent appearances at recent outdoor events. In April of this year, Xi Wang served as the designated sports functional beverage for the "Belt and Road" Shaanxi·Hanzhong Ironman Triathlon, providing energy replenishment and endurance support for the endurance sport that lasted 2 hours. In June, during the Qiaoxiang Cycling Event in Jiangmen, Guangdong, Xi Wang rode alongside cyclists, speeding through every unique scenic checkpoint in Taishan, becoming an essential product highly praised by on-site riders.

In July, at the "Xi Wang Cup" Tour of Huangshan International Road Cycling Race, Xi Wang supplied a continuous stream of energy for the 97 athletes during the 118-kilometer race, contributing to a splendid victory.

In October, as the partner for the three-day "Tour of Chongming Island Women's WorldTour" event, Xi Wang provided high-quality nutritional support for top female cyclists from around the world, helping the participants showcase their best form. In this outdoor sports industry summit, Xi Wang once again "checked in" at the picturesque scenery of Erhai Lake in Dali, especially during the Tour of Erhai Lake Cycling Race, consistently appearing at the supply stations along the 120-kilometer route. Xi Wang is indeed a powerhouse!

If life needs to be colorful, then the outdoors must be the most beautiful color. Anytime, riding with the wind, ascending with the breeze – this is the most beautiful aspect of life. There is love in the heart, wind underfoot, Xi Wang in hand, and energy in the body!

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