New Year’s product for the Winter Olympics Cross-border cooperation between O.R.G Technology and China Sports Industry Group, the future is promising

On January 26, O.R.G. Technology Co Ltd and China Sports Industry Group Co Ltd  signed a strategic cooperation agreement. As the leading metal packaging company in China and the leading sports industry in China, the two leading industries will be together to develop in-depth cooperation in the fields of sports marketing and communication, IP building for sports events and sports education and training, and to develop new products as a breakthrough in cooperation. Exploring the advantages of the resources of both sides to jointly incubate and cultivate independent brands of sports food and beverage.

At the signing ceremony, Zhou Yunjie, Chairman of O.R.G. Technology Co Ltd, and Shan Tie, Director and President of China Sports Industry Group Co Ltd, both expressed strong confidence in the cooperation. "Chinese sports industry has been looking for ‘sports plus’ opportunities, O.R.G. has been building ‘packaging plus’ advantages, both sides around the sports and health track, resources, complementary advantages, there are broad prospects. " Zhuhai Runge Evergreen Equity Investment Fund witnessed the signing ceremony as O.R.G.'s second largest shareholder, and the general manager Wang Huanxin expressed his support for O.R.G.’s layout in the sports and health track business. "We know that China Sports Industry Group is the integrator of resources, rule maker and industry platform builder in China's sports industry, and we believe that through this cooperation, we will give full play to our respective advantageous resources and capabilities to form an alliance for long-term common development, mutual benefit each other and common development."

Cross-border collaboration product first
Xi Wang sports nutrition drink is born strongly

As the first cooperation project to be implemented in the cooperation agreement, the new product to be jointly developed by the two parties will be named "Xi Wang Sports Nutrition Drink" and has already entered the production stage. The product is divided into a sugar-free version and a regular version according to the different needs of the population. The main focus of the product is on sports nutrition, which helps to enhance sports endurance, quickly improve energy, anti-fatigue, and physical functions. Consumers can choose the flavour according to their needs in different sports scenarios, and quickly replenish the electrolytes and water lost due to sweating during exercise.

In addition, Xi Wang has been formulated with three major nutrients --- Caffeine, Vitamin B and Taurine, according to the demands of modern life. The B vitamins help with protein metabolism and utilisation, and accelerate the breakdown of liver glycogen into nuclear sugar, which helps with energy production and makes people feel energetic. Caffeine can not only enhance endurance and delay fatigue, but also helps to promote fat transport to the mitochondria for oxidative decomposition function, which promotes fat consumption and provide energy. It can be said that for those who doing exercise regularly to complete energy and nutrition replenishment, Xi Wang is on step ahead.

The strength of technical superiority
There's a mystery inside the metal slimming can from Xi Wang

As the developer and producer of the new product, this time, O.R.G. has taken full advantage of the metal packaging technology, the slim metal and aluminium can is the high-end in the industry, which provide Xi Wang with more “external advantages”.

First of all, the can is slim and comfortable to hold during drinking, and the widened 38 calibre mouthpiece has been designed to allow sports people who need to take a large sip of energy drink to recharge their body. Compared to the conventional metal cans of similar drinks in the market, the metal cans of Xi Wang can be tightened again and again after opening, which is safe and hygienic, and can also keep the taste unchanged to the maximum extent during drinking. The nutritional content of Xi Wang is also protected by the good light avoidance and sealing of the metal cans, which greatly avoids the risk of nutrient deterioration due to the light irradiation.

Secondly, in terms of the taste, the excellent thermal and cooling properties of the metal material broaden the use scenarios for sports people. Whether it is a hot summer day or a cooling sensation after the high- intensity exercise, or a warming sensation in the mouth for those people who want to maintain their health, metal material have an advantage over plastic.

Finally, the precise liquid nitrogen filling technology during the production process increases the internal pressure of each metal can, which perfectly solving the problem of deflated cans during transport and storage, ensuring the high quality of every bottle of Xi Wang from start to the end.

New Year’s product for the Winter Olympics Cross-border cooperation between O.R.G Technology and China Sports Industry Group, the future is promising

With the opening of Beijing 2022 Winter Olympic and Paralympic Games is coming, China Sports Industry Group, as a leading enterprise in China’s sports industry and a licensed retailer for the Winter Olympic and Paralympic Games, has taken the first step to cooperate with O.R.G. at this time, which is not only the initial implementation of China Sports Industry Group’s planning in the filed of “sports drink and beverage”, but also an important layout of China Sports Industry Group’s “ Sports + Multiple industry resources”. In the future, O.R.G. and China Sports Industry Group will have more cooperation in the fields of sports marketing communication, the creation of sports events IP, sports education and training,etc. O.R.G will also gradually improve the whole chain of sports marketing planning professional services with the help of the China Sports Industry Group platform, and build the most professional sports marketing brand in the industry of big consumption in the future cooperation.

The opening year of “The 14th Five-Year Plan (2021-25)” has just passed, and the development goal of “the total scale of the sports industry will exceed 5 trillion (Chinese Yuan) by 2025” has been set. In the next three years, China will also host a number of global competitions such as the Asian Games and the Universiade, the attention of global sports will be focused on the “China time zone”, as China Sports Industry Group is entering a new growth cycle of professional competition and industrial reform. Under the overall fitness consumption boom, O.R.G. will take the "tailwind" of sports industry growth and enter the fast lane of rapid growth.